Homilies, bulletin announcements, events and web postings are indirect and necessary ways to ask. The "ask" should be made in simple, understandable, and concrete messages, always making sure people feel "invited." It is important to link messages about the parish mission to the mission of the larger Church in the Archdiocese.
Personal letters, small groups and one-on-one meetings are direct ways to ask. These should be carefully planned and orchestrated. Having up-to-date data on giving habits, family history (number of children, names, school families, etc.) are important ways to personalize the "ask."